Julia Ferracane

As a former Arts and Publishing Publicist for The Australian Ballet and Penguin Random House Australia, Julia started Saint Copy PR & Communications with clear intentions - To make PR expertise more accessible for creatives, small business owners, entrepreneurs, not for profits and authors.


A champion for those bold enough to pursue their creative endeavours, I could see the leverage that targeted PR coverage could have for small business. With a broad range of clients across the arts, fashion, kids publishing and not for profit scene, she has helped get clients the right coverage, from digital to traditional PR, to be seen, heard and felt by their ideal audience.

Presenting

Market your book like a pro

Most authors spend 80% of their time writing a book, but only 20% preparing to market their book. Yet, it is marketing and PR that will determine whether your book gets seen and heard by your ideal audience.

In this workshop you will learn how to create a solid book marketing and PR plan as well as teach you the best methods and how to apply them yourself.


We will:
Identify the major tactics to market your book such as email, book influencers, social media, online advertising, and Publicity.

Identifying your target audience and where they “hang out”and driving traffic to your book/ website.

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