Mary Anastasiou is a children’s author, publishing mentor and marketing strategist with over 30 years’ experience in branding and creative marketing.
 
She’s worked on both sides of the publishing fence, self-publishing her debut picture book and independently creating a suite of high-value resources for children’s book creators. As the author of 16 traditionally published picture books and industry guides, Mary blends real-world publishing insight with sharp, commercially grounded strategy.
 
Through her Marketing Matters framework, she helps creators move beyond one-book thinking to building strong, sustainable publishing careers.
 
Mary offers:
Creator branding and positioning
Manuscript and market readiness assessments
Marketing strategy and launch planning
Rhyme and meter mentoring
Workshops and creator resources
 
In the Marketing Hub (Advanced level) bootcamp, you’ll gain the clarity, confidence and commercial direction you need to build a publishing career that doesn’t rely on luck, but on strategy.

In the Marketing Hub (Advanced level) mini bootcamp, you’ll gain the clarity, confidence, and commercial direction needed to build a publishing career driven by strategy—not luck.
 
Submission requirements:
Your website
Long and short author biographies
Your headshot
Social media handles and audience metrics
Social media plan – if applicable
Speaking or presentation imagery (if available)
Book covers
Any theme positioning you see in your books
Launch planning details (if applicable)
 
About the Bootcamp
 
This Bootcamp is designed for creators who are already published or preparing for publication. It’s for those who are serious about building a long-term career in publishing.
It concentrates on two key areas:
Personal Branding and your Marketing Media Kit.
 
What this workshop covers:
Establishing your ‘why’
Defining your voice and vision
Writing your creator bio (both long and short versions)
Identifying your audience (understanding the difference between your ‘tribe’ and your ‘fans’)
Social media strategy and developing your content pillars
Creating a professional Marketing Media Kit
Building a 12-month checklist leading into your book launch
 
Places for the Bootcamp are strictly limited to ensure a focused and personalised experience.
 
At the end of the workshop, you’ll walk away with a completed media kit and a clear branding strategy to help you grow your fanbase and confidently move towards your book launch.